Whether you’re a plumber, lawyer, hairdresser or local cafe, Local SEO Brisbane is a proven way to connect with local customers. It cuts out the guesswork and wasted spend of blanket advertising by focusing on search terms with real intent, driving website traffic, enquiries and revenue.
Is it worth paying for SEO services?
Search engines look for a number of different signals to determine the relevance and authority of websites. These include keyword density, backlinks and behavioural signals like click-through rates and social media check-ins. Behavioural signals are especially important for local SEO because they help Google understand what users are actually looking for. This allows the algorithm to show relevant results and prevent spammers from abusing the system by building large numbers of low-quality links.
In addition to optimising content for local search, it is also important to optimise your Google Business profile (GBP). This includes ensuring the name, address and phone number (NAP) are correct and consistent across all online platforms. Regularly auditing and updating your GBP will improve your local SEO ranking, as well as preventing it from falling into disrepute or being penalised by Google.
GBP profiles can be a significant source of new customers for small businesses, so it’s important to make the most of it. Use it to promote special offers, share photos and videos of your work, and answer common queries posed by potential customers. This will help to improve your local SEO ranking, as well as provide value for your visitors and build trust.