Snapchat is a snapchat for marketing that allows users to share photos and videos that disappear within 10 seconds. The platform also lets users communicate with each other through story snaps, which are public posts that last 24 hours and automatically get posted into friends’ feeds, or with chat snaps, which function like direct messages but can only be up to 10 seconds long. Snapchat has also expanded its offerings to include ad placements. One of the most famous campaigns took place in 2014, when Universal Pictures promoted the horror film Ouija with a sponsored Snapchat video that looked and acted just like a regular Snap (it disappeared after viewing). The successful experiment emboldened Snapchat to continue developing its ad offerings, which now span a full-funnel solution that can deliver results for all types of businesses.

Maximizing Impact: The Role of a Snapchat Ad Agency

Understanding your audience is a key aspect of any marketing campaign, and Snapchat is no different. Snapchatters tend to have the shortest attention spans of any social media audience, so short and simple content that delivers a quick payoff is typically what drives action. Snapchat also prioritizes visuals, so combining your ad creative with some visual pizzazz is key.

Unlike other social networks, Snapchat doesn’t provide marketers with a robust suite of metrics and analytics to track performance. However, it is still possible to gather some insights on the effectiveness of your Snapchat campaigns. The best way to do this is by calculating the number of snaps that are opened by your followers, which is known as your Snapchat opening rate.

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